Digital media advertising are the methods you would use to attract your target audience to your online platforms each having its own limitations and advantages. When used together correctly, your digital advertising methods become integrated which means they support each other with the objective of promoting higher Return on Investment for your company and brand awareness. This is what we refer to as an integrated digital media marketing system which allows your business to acheive the pinnacle of digital marketing success.
However, there is little use in using digital advertising to attract your target audience without any consideration for conversion. Attracting people onto your online platforms, be it your website or Facebook page, should follow up with the steps to capturing and nurturing leads, converting leads into buyers and having buyers become raving promoters of your brand. This process is called inbound marketing. Not only do we follow inbound marketing to optimize our clients digital media channels but we also do this using a performance based model where we track and control your campaign in real-time and deliver transparent reports to you on your success.
Search Engine Optimization
Rank Higher in Search Engines
This is perhaps the most important consideration for any digital media marketing campaign. Search Engine Optimization is ranking your company's website in search engines such as Google for keywords related to your business. Natural search engine results are economical to maintain in the long run and drive highly engaged traffic if done correctly.
Pay per Click Advertising
Optimize your Website Traffic
Driving traffic to your website with Pay per Click is fast and effective. With the options to accurately define your target audience, this remains every marketer's favorite tool in keeping the sales force happy and motivated. Beyond just getting more clients for your compamy, Pay per Click has vast brand awareness advantages as it reaches over 90 percent of the web.
Social Media Marketing
Engage with Your Clients
Social Media Marketing is certianly an essential element in the digital media marketing pie. Not only does it provide a firm foundation for the other elements to work but it has enormous benefits in creating brand reputation through social proof. Social media marketing offers a way for companies to engage with clients in a non-disruptive way.
Retain Your Client Base
Custom content is a key way of nurturing leads and retaining your clients. Considering that is over 70 percent cheaper to maintain clients than to try to get new ones, content marketing is certainly important for your Return on Investment. It goes further in helping a company to create a distinct brand image which is great for differentiation based strategy.
PR and Reputation
Become Proactive with Stakeholders
Other stakeholders exsist on the web beyond your regular clients. Online PR presents an opportunity to proactively engage these stakeholder groups in mutually beneficial ways. PR also falls back as a strategy to deal with negative online attention such as a bad onine newspaper article. PR will help you reduce the visibilty of these articles and maintain your brand reputation.